UK leads Europe with £8.5B in Spirits Bought for Home Annually.
Shelfdrop Supplies Them.

Shelfdrop supplies the leading online grocery retailers and quick commerce platforms — connecting spirit brands to millions of active monthly shoppers

Based in West London, we operate end-to-end distribution built for the digital era: bonded storage, age-verified delivery, and flexible fulfilment from pallets to single bottles.

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Introducing Shelfdrop

Shelfdrop™ is the infrastructure behind some of the UK’s most exciting beverage brands.

"Spirit brands are still operating within an outdated distribution model, built for shelves, not screens - one that has never been designed for utilising data, direct relationships, or the speed of eCommerce."

Shelfdrop™ - Your Brand. Your Data. Your Margin. Our Infrastructure.

Introducing Shelfdrop

Your Margin, Unfiltered.

We built Shelfdrop because we believe brands deserve another route to spirit distribution.

Our D2C-first approach builds a stronger foundation for brands: faster sell-outs, faster payments, recurring revenue, higher customer lifetime value, and brand loyalty.

Our mission is to empower your brand to scale profitably while retaining better cash flow, pricing control and customer data

Shelfdrop removes legal, licensing, and logistical barriers that prevents brands from selling directly to millions of online grocery consumers.

Customer Acquisition Intelligence:

Traditional models give you aggregated volume data; we give you shopper identity. Shelfdrop delivers live, granular purchase insights essential for cultivating community and creating exclusive offers. Use this precision data to drive pricing, perfect demand forecasting, and strategically manage your new product development.

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Precise Customer Profiling

Our model uses live sales data to guide pricing, inventory, and marketing decisions — giving brands a competitive edge traditional distributors can’t match.
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£50m

Group Revenue

100+

Partner Brands

£100m

Under Management

Where Premium Brands Scale

(FROM THE PORTFOLIO )

The first distribution model built for brand owners, not retailers.

Traditional distribution prioritises retailer relationships over brand economics. Shelfdrop flips that model completely with a modern direct-to-consumer approach — you capture the full margin, we take a fee per bottle that covers compliance, fulfilment, and multichannel execution. Sell direct. Keep control. No intermediaries eating into margin.

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REY DEL ISTMO

£30K in 45 Days — Rey Becomes Amazon’s 6th Best-Selling Rum

View project

BOBBY'S GIN

30% YoY Growth Despite a Declining Category

View project

EQUIANO RUM

225% Year-on-Year Purchase Order Growth

View project

( ABOUT US )

Modern distribution from the heart of London

About Us

( Our Process )

Shelfdrop Onboarding Process

How we bring your brand to life:

Discovery

We learn about your
brand, goals & audience.

Commercials

We use pricing data from
over 100 brands to craft
a clear, data-driven plan.

Purchase Order

We make your product available to our buyers and channels

Fulfil Order

Once you accept the order,
we provide details on where
to send your shipment

Activate Sales

We launch, optimise &
scale your online listings for success.

Traditional Distribution

Shelfdrop

3–6 months to get moving

Go live in under 30 days

Layers of intermediaries cut your margin

Direct, performance-aligned model to reclaim margin

No shopper data, delayed sell-out reporting

Live SKU-level sales, inventory and shopper insights

Opaque trade spend & deductions

Transparent pricing and unit-level reporting

Pallet-in/pallet-out, high MOQs, slow replenishment

SKU-level pick/pack, flexible MOQs, fast replenishment

Long, exclusive contracts

Non-exclusive, flexible terms you can scale up or pause

Little control of retail media

Integrated marketplace SEO & paid retail media

Fragmented In-house & Agency Combination

One platform, all channels covered under one roof

( FAQs )

Frequently Asked Questions

Quick answers to your questions. need more help? just ask!

( Our Testimonials )

Trusted by people, loved by our brands.

Working with Shelfdrop has been game changing for Rey Del Istmo, we are now a top 30 seller on Amazon.

Euan, Rey Del Istmo

Since we worked on the Beeble content, our results have been through the roof! We are averaging 80% month-to-month growth compared to last year, so thank you.

Flavio, Beeble

George & the team has shown they’re very capable and eager to score results in the past 3 years. A rare thing in the world of Amazon ;)

Sander, Bobby’s

George and his team have been an incredibly valuable partner for us at Equiano. We’ve gone from being in a bit of a pickle and not managing the channel effectively, to solid strategy, month on month growth and committing to Amazon playing a role in sales efforts across various territories, with George and the team leading that charge.

Aaisha, Equiano Rum

George and the team have got off to a surprisingly fast start. Pleased to be working with the Shelfdrop team.

James, Bandida

Working with Shelfdrop has been game changing for Rey Del Istmo, we are now a top 30 seller on Amazon.

Euan Tarry, Rey Del Istmo

Since we worked on the Beeble content, our results have been through the roof! We are averaging 80% month-to-month growth compared to last year, so thank you.

Flavio, Beeble

George & the team has shown they’re very capable and eager to score results in the past 3 years. A rare thing in the world of Amazon ;)

Sander, Bobby’s

Aaisha, Equiano Rum

George and the team have got off to a surprisingly fast start. Pleased to be working with the Shelfdrop team.

James, Bandida

( Our Blogs )

UK leads Europe with £8.5B in Spirits Bought for Home Annually.Shelfdrop Supplies Them.

"Spirit brands are still operating within an outdated distribution model, built for shelves, not screens - one that has never been designed for utilising data, direct relationships, or the speed of eCommerce."

£50m

100+

£100m

Where Premium Brands Scale

The first distribution model built for brand owners, not retailers.

Modern distribution from the heart of London

Traditional Distribution

Shelfdrop

Frequently Asked Questions

Trusted by people, loved by our brands.

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UK leads Europe with £8.5B in Spirits Bought for Home Annually.
Shelfdrop Supplies Them.