
Calculate duty, VAT, margins, and profitability across channels
Based on retailer margin from RRP ex VAT
| Retailer Margin | Wholesale Price | Your Profit | Your Margin |
|---|
| Category | ABV | Rate (per L of alcohol) |
|---|---|---|
| All | 0-1.2% | £0.00 |
| All | 1.3-3.4% | £9.96 |
| Beer | 3.5-8.4% | £22.58 |
| Cider | 3.5-8.4% | £10.39 |
| Wine/Spirits | 3.5-8.4% | £26.61 |
| All | 8.5-22% | £30.62 |
| Spirits | >22% | £33.99 |
This free calculator helps drinks brands, importers, and distributors calculate UK alcohol duty, landed costs, and profit margins for beer, wine, spirits, ciders, and RTDs. Updated for the February 2026 duty rates following the Autumn Budget 2025 (3.66% RPI increase).
Duty per bottle based on current HMRC rates, landed cost (COGS + duty), break-even price including VAT, profit margins, visual breakdown of where money goes, suggested wholesale prices at different retailer margins, and per-case/per-pallet economics.
UK alcohol duty is charged per litre of pure alcohol (LPA). The rate depends on product type and ABV band. Since August 2023, the UK uses a simplified duty system with rates increasing annually with inflation. February 2026 rates reflect a 3.66% increase.
Drinks brands planning UK market entry, importers calculating landed costs, distributors pricing wholesale, retailers understanding duty impact, and anyone modelling UK alcohol economics.
Need help selling in the UK? Shelfdrop handles compliance, storage, and multichannel distribution for beer, wine & spirits brands.
Looking for impactful distribution? We’re ready when you are.











