Shelfdrop gives drink brands the power to launch fast, sell everywhere, and keep more margin — with bonded fulfilment, full compliance, and a multichannel sales engine built to sell at volume.
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Shelfdrop is powered by the Decant Group - a first-in-class drinks ecosystem that has traded over £100 million across five integrated houses: Decant Index, the UK's leading wine and spirits investment marketplace with 50,000+ members. House of Decant, a curated ecommerce and lifestyle platform. Decant Bond, privately owned bonded warehousing. Decant Ventures, investing in and incubating the next generation of drinks brands. And Shelfdrop, the e-commerce distribution engine behind our brands and partners.
65% of brands reach page one on Amazon within 90 days.
We believe customer traction fuels trade growth — and D2C is where you prove it.
By building real demand direct-to-consumer, you create the commercial evidence retailers, buyers, and the on-trade can't ignore. Strong D2C performance doesn't just drive revenue — it positions your brand to unlock listings in bars, restaurants, supermarkets, and beyond.
Quick answers to your questions. need more help? just ask!
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