Shelfdrop gives drink brands the power to launch fast, sell everywhere, and keep more margin — with bonded fulfilment, full compliance, and a multichannel sales engine built to get you live in under 30 days.
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Shelfdrop is powered by the Decant Group - a first-in-class drinks ecosystem that has traded over £100 million across five integrated houses: Decant Index, the UK's leading wine and spirits investment marketplace with 50,000+ members. House of Decant, a curated ecommerce and lifestyle platform. Decant Bond, privately owned bonded warehousing. Decant Ventures, investing in and incubating the next generation of drinks brands. And Shelfdrop, the e-commerce distribution engine behind our brands and partners.
65% of brands reach page one on Amazon within 90 days.
We believe customer traction fuels trade growth — and D2C is where you prove it.
By building real demand direct-to-consumer, you create the commercial evidence retailers, buyers, and the on-trade can't ignore. Strong D2C performance doesn't just drive revenue — it positions your brand to unlock listings in bars, restaurants, supermarkets, and beyond.
We built Shelfdrop because we saw how hard it was for drink brands to sell online.
Most are stuck piecing together agencies, fulfilment partners, and platform consultants just to get a single product listed.
Shelfdrop was created to fix that - a single distribution outlet spanning 11 countries that allows brands to operate profitably online, combining:
- Compliant UK fulfilment (including bonded warehousing)
- Multichannel sales
- Digital growth services - SEO, paid ads, content, and listing optimisation
- A brand portal to manage inventory, orders, and performance in one place
One partner. One platform. Full control.
We put our clients first, crafting solutions that truly resonate.
Clear communication and honest collaboration at every step.
Always pushing boundaries to stay ahead of industry trends.
Committed to delivering high-quality, reliable solutions.
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Quick answers to your questions. need more help? just ask!
Why consumers are buying more — and differently — when shopping for alcohol online, and how brands can adapt to capture the shift.
How to cut out unnecessary layers, keep your margins, and stay in control of your brand’s journey from production to customer.
Proven tactics challenger brands use to win visibility, sales, and market share against deep-pocketed competitors.
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