Introduce your brand
How we buy

One number. Your buy price.

We agree a buy price per bottle and buy your stock at that price. Everything from import to delivery is handled by us. Any services, handling or marketing costs are agreed with you up front, and every cost is itemised in the portal.

Introduce your brand What we handle
What we handle

We sell it. So the admin is ours.

The admin that eats a brand's time on every other route to market. Once your stock is with us, we deal with it.

Your side
  1. Agree the buy priceOne number per bottle, worked back from the drinker.
  2. Send the stockInto our bond. We buy it at that price.
  3. Watch it sellEvery sale, order and cost in the portal as it happens.
Our side
  • ListingsContent, barcodes and marketplace set-up
  • Duty and customsBond, duty and customs paperwork, handled for you
  • Every channelMarketplaces, online grocery and your own store
  • DeliveryPicked, packed and age-checked to the door
  • CustomersService, returns and refunds
  • AdvertisingBudgets agreed up front and itemised in the portal
How we get to the number

Worked back from the drinker.

We start with what drinkers will pay for your bottle on each channel and take off what it costs to get it there. What's left is the buy price we can offer, and we show you the working. If the numbers don't stack up for your brand, we'll say so early rather than take the stock and let it sit.

£5.30more per bottle, on average, that brands keep selling direct through Shelfdrop instead of through distributor and wholesaler layers.
What the drinker pays
− The platform's cut
− Duty and VAT
− Delivery to the door
− Advertising
= Your buy price
Illustrative. Every brand gets its own working, channel by channel, and promotions are always planned with you.
What we need from you

Four things.

Most delays we see have nothing to do with demand. They come from labels and data.

  1. 01UK-compliant labels

    Strength, volume, allergens and the UK address requirements. We check them before any stock moves.

    Check your label now
  2. 02Clean product data

    Barcodes, case sizes, dimensions, weights and good photography. This is what gets you listed fast.

  3. 03Stock ready to ship

    Enough to launch properly and to keep up once it starts moving. Running out at the wrong moment costs more than anything.

  4. 04A brand drinkers want

    When we take a brand on, we put our money behind it: we buy the stock.

FAQs

Straight answers.

How do you pay for stock?
We agree a buy price per bottle and buy your stock at that price.
Can prices be cut without us?
We agree a price with you and protect it. We don't run deep discounts without talking to you first, promotions are planned together, and you see every price in the portal.
Who pays for advertising?
Advertising and promotions are planned and run by us, with budgets agreed with you up front and every pound itemised in the portal. Content and brand stores are built by us as part of listing your range.
Is it exclusive?
For brands we import into the UK, we act as your UK importer. For UK brands we agree what makes sense, and we're happy to run online alongside an existing on-trade distributor.
Will you take any brand?
No. We take on brands we believe we can grow. Introduce yours and we'll take a proper look, and give you a clear answer either way.

Let's talk numbers.

Tell us about your range and where it sells today.

Introduce your brand