Introduce your brand
Services

We list our catalogue everywhere it sells.

Amazon UK first, then online grocery, specialist retailers and your own store, across the UK and four EU markets. One bonded stock pool behind all of it.

01 · Every distribution point

One stock pool. Every channel drinkers use.

Demand on every platform, fulfilment from one bonded pool. Shelfdrop is the infrastructure in between: marketplaces, online grocery, your own store, specialist retail and trade in the UK, and the same rails across the EU. The list of distribution points keeps growing.

Where your range sells

  • Marketplaces, as Vendor and Seller, in the UK and four EU markets
  • Online grocery and their marketplaces
  • Your own store, fulfilled by Shelfdrop
  • Specialist online retail, and trade for the brands we import

What stays the same

  • One bonded stock pool behind every channel
  • One buy price per bottle
  • One portal, every order and every cost as it happens
  • Duty settled on release, in the UK and in each EU market
02 · Amazon

Amazon, run by drinks specialists.

Amazon UK is where most drinks are bought online, and it's where we're strongest. Shelfdrop holds the vendor relationship and runs Vendor and Seller Central as one system, so your range goes in as first-party stock without you having to win an account.

Vendor Central

  • Amazon buys your range from us as first-party stock
  • We price, accept and invoice every purchase order
  • Consolidated deliveries into Amazon with other brands
  • Co-op terms reviewed as your volume grows

Seller Central

  • Runs alongside Vendor to keep the listing live if stock runs low
  • Fulfilled by Amazon or by us
  • Promotions and price tests without disturbing Vendor pricing

Content & search

  • Listings and search terms written for how people shop drinks
  • Product content and brand stores
  • Brand Registry set-up and support

Reporting

  • Sales, rankings and stock tracked daily in the portal
  • Performance in the portal every day, and a monthly insight report
The storefront

What the shopper sees.

Supply Amazon just like the big brands. Amazon sources your stock from Shelfdrop and sells to the end consumer.

  • Higher trust and conversion. Shoppers prefer buying directly from Amazon.
  • Prime-eligible and next-day, from Amazon: the trust layer shoppers filter by before they ever read a label.
  • Best-seller badges, review depth and A+ brand story: social proof that compounds with every order.
  • Age-verified handover at the door, so the experience holds to the last step.
An Amazon product page on a phone, showing the product shipped and sold by Amazon
03 · Online retail

Online grocery and specialist retailers.

Beyond Amazon, we list your range with the UK's leading online supermarkets and their marketplaces, and with specialist spirits and wine retailers. Every channel is opt-in, and once you're in, our team pitches your range to the buyer for you.

Online grocery

  • Catalogue set-up and product data
  • Compliance and age checks handled
  • Stock replenished from our bond

Specialist & premium

  • Online spirits and wine specialists
  • Premium and independent retailers
  • House of Decant, our group's own drinks store
04 · Your website

Your own store, on the same rails.

Orders from your own website are picked, packed and shipped from the same bonded stock pool as every other channel, with age-verified delivery. No separate inventory, no separate system.

  • Orders fulfilled from the same pool of stock as every other channel
  • Age-verified delivery
  • A Shopify set-up if you don't have a store yet
  • Search and paid traffic to the store, tracked in the portal
  • Fulfilment by Shelfdrop for every order from the store
05 · Bond & compliance

Licensed, bonded and compliant.

Selling alcohol online in the UK means licences, duty and paperwork. We handle all of it, so you don't need wholesale approvals or a licensing team to sell online.

Bond & duty

  • Stock held under bond, with duty suspended until it leaves
  • Duty handled by us as importer of record
  • AWRS approved, with our own excise ID

Logistics

  • Consolidated deliveries into every channel
  • Label and import checks before stock goes live
  • Stock in bond, duty paid and at Amazon, tracked in the portal
06 · Marketing

Retail media, built in.

Getting listed is the start. Page one is where the sales happen. Advertising, promotions and content run through the same system as your stock and orders, with budgets agreed up front and every result in the portal.

  • Sponsored search and display across the marketplaces
  • Deals and promotions timed to the retail calendar
  • Listing content and brand stores, built to the platforms' specs
  • Traffic to your own store from Meta, Google and TikTok
The portal

See every bottle, every day.

The Shelfdrop portal is where you onboard, see every price and follow everything that happens to your stock. No waiting for a monthly spreadsheet.

  • Units and revenue by product and channel
  • Stock in bond, duty paid and at each channel
  • Purchase orders and deliveries, as they happen
See the platform
The Shelfdrop portal dashboard

Think your brand belongs here?

Introduce your brand and tell us where you want it sold: we reach drinkers on every online channel in the UK and EU.

Introduce your brand How we buy