What we've learned, written down.
Written for drinks brand founders, by people who do this every day. Not how-to guides for running marketplaces yourself. That's our job.
The UK drinks shelf in numbers
Top 50 sellers in 20 categories with a year of price, rank and seller history on every listing, 52 weeks of search demand, and how big each shelf is. Refreshed weekly.
Weekly · DataUK online spirits leaderboard
Top ten by category on the UK's biggest marketplace, ranked on estimated monthly sales, with climbers, fallers and new entries. Updated weekly.
DataThe UK online spirits shelf in numbers
What listings sell for, who holds the buy box, how concentrated each category is, and what drinkers are searching for.
DataFive marketplaces compared
UK, Germany, France, Italy and Spain from the same weekly scan: prices, sellers per listing, buy box, stock-outs and duty.
DataWho holds the buy box, and what it costs when you don't
420,000 logged offers on 261 UK listings: sellers, fulfilment routes, price spreads, and how a brand keeps its shelf price.
GuideUK alcohol duty explained for drinks brands (2026)
The bands and rates, what a bottle carries, when duty is paid, bond, AWRS, deferment and small producer relief.
Free tool · AILabel checker
Upload a photo of your label and get a rule-by-rule check for the UK, EU, France, Italy, Ireland or the US in about thirty seconds.
ComplianceDrinks label rules by market
UK, EU, France, Italy, Ireland and the US: what the label must carry, the national extras, and where brands get caught. Switch market on the page.
GuideBottle sizes around the world
Why Europe pours 70cl and America 750 ml, what the US changed in 2025, and which sizes to run for a UK launch.
Free tool2026 duty calculator: UK and EU
Duty per bottle, case and pallet for spirits, wine, beer, cider and RTDs in five markets, with an optional margin view.
FoundersWhy drinks brands should sell direct online
The online drinker is a customer most brands never meet. What changes when you reach them directly, with the numbers.
Launching in the UKBringing a drinks brand to the UK: what founders need to know
Why the UK, what it costs to land a bottle, the approvals, and a launch timeline that works.
DistributionScreens and shelves: running online alongside your on-trade distributor
Keep the people who pour your drinks. Add the people who buy them online. How the two routes fit.