- 70 listings across seven spirits categories, ranked on estimated units bought on Amazon UK in the last month. Together they account for roughly 284,000 bottles a month.
- The median top-ten price is £20.50. 26 of the 70 entries are litre bottles, and 4 slots belong to the marketplace's own label.
- 8 listings climbed three places or more on their 90-day form and 26 entered the top ten. Single malts and flavoured gins did most of the climbing.
- Movement compares each listing's rank now with where its 90-day average rank would have placed it. NEW means it was outside the top ten on that basis.
Movers of the week
Climbers
- ▲ 7Whitley NeillLondon Dry Gin · 41.3% · 1L · (packaging may vary) · Gin
- ▲ 5The KrakenKraken Black Cherry & Madagascan Vanilla, 70cl · Rum
- ▲ 5Grey GoosePremium French Vodka, 40%ABV, 70cl · Vodka
- ▲ 4Bombay SapphireLondon Dry Gin, 10 Botanicals, 40%ABV, 100cl · Gin
- ▲ 4El JimadorReposado Tequila 100% Blue, 70 cl · Tequila
- ▲ 4Whyte & MackayBlended Scotch Whisky 1L · Whisky
New entries
- NEWSt-RémyVSOP French Brandy 70cl · Brandy
- NEWVecchia RomagnaEtichetta Nera, 70cl bottle, 38 ABV · Brandy
- NEWAsbachUralt Weinbrand, 70Cl · Brandy
- NEWWhitley NeillRhubarb & Ginger Gin 70cl · Gin
- NEWJ.J. WhitleyJ.J Whitley London Dry Gin 1L · Gin
- NEWTanquerayNo. TEN Gin. Award-Winning. Distilled 4 Times. 47.3% vol.… · Gin
Fallers
- ▼ 8by AmazonBlended Scotch Whisky 'Special Reserve' · 40% ABV · 1L · Whisky
- ▼ 5The KrakenKraken Black Spiced Rum 40% ABV 70cl · Rich Vanilla, Cinnamon · Rum
- ▼ 4by AmazonLondon Dry Gin · 37.5% ABV · 1L · Award-Winning · Gin
- ▼ 4Gordon'sPremium Pink Distilled Gin · 35% vol, 1L · Gin
- ▼ 2Metaxa12 Stars Greek Amber Spirit, 70cl · Brandy
Two patterns run through the movers. Single malts are building into the gifting season: Cardhu Gold Reserve, Laphroaig Oak Select, Aberlour 12 and Auchentoshan American Oak all climbed by double digits on their 90-day form, and each sits at £21 to £33, the band where a bottle reads as a present without needing a gift box. Flavoured and premium gins moved the other way in price: Malfy Arancia, Tanqueray No. TEN and Plymouth all entered or climbed the gin table at £21 to £29, taking share from the litre mainstream. Fallers are mostly the marketplace's own-label bottles, which held number one on 90-day form in rum, whisky and gin and have slipped as branded promotions came in.
What a top-ten slot costs
The price of a top-ten place varies more by category than by brand. Liqueurs and gin tables are built on £17 to £22 bottles, usually litres; whisky and bourbon run £19 to £33; tequila is the outlier, where the top six listings span £22 to £50 and volumes are a tenth of gin. Below is the median price of the ten entries in each table, which is the number to beat if you want to be seen in that category.
Litres, own-label and single sellers
The litre bottle is the volume format of the UK online shelf. 26 of 70 top-ten entries are litres, concentrated in gin, vodka, rum and blended Scotch, where £18.50 for a litre of a household name is the price point that moves thousands of units a month. The 70cl format dominates where the bottle is the point: single malts, bourbon, tequila. The marketplace's own label appears 4 times across the tables, always with a single seller and always a pound or two under the category leader. 14 of the 70 listings have a single seller; everything else is contested, and the most crowded listings have more than twenty.
Brandy
Top 10 of 51 listings tracked| # | Move | Listing | Sales index | Price | Sellers |
|---|---|---|---|---|---|
| 1 | ▬ | by AmazonNapoleon VSOP Brandy 1L · Oak-Aged French Brandy | 100 | £17.99 | 1 |
| 2 | ▬ | FundadorSherry Cask Solera Reserva Spanish Brandy 1L | 50 | £19.25 | 1 |
| 3 | NEW | St-RémyVSOP French Brandy 70cl | 50 | £16.00 | 1 |
| 4 | ▼ 1 | Soberano5 Reserva - Spanish Brandy Reserva | 50 | £17.50 | 4 |
| 5 | ▼ 1 | Metaxa5 Stars, The Original Greek Spirit, 70cl | 45 | £22.00 | 1 |
| 6 | ▬ | Metaxa7 Stars, The Original Greek Spirit, 70 cl | 45 | £26.50 | 12 |
| 7 | ▼ 2 | Metaxa12 Stars Greek Amber Spirit, 70cl | 40 | £27.80 | 7 |
| 8 | NEW | Vecchia RomagnaEtichetta Nera, 70cl bottle, 38 ABV | 35 | £24.00 | 7 |
| 9 | ▬ | Soberano12 Gran Reserva - Spanish Brandy Reserva 12 Year Aged Brandy… | 25 | £20.00 | 1 |
| 10 | NEW | AsbachUralt Weinbrand, 70Cl | 25 | £29.75 | 5 |
by Amazon Napoleon VSOP Brandy 1L · Oak-Aged French Brandy leads brandy this week at £17.99, with 1 seller on the listing. The top three take 43% of the units in the top ten, so the table is reasonably open below the leader. Prices in the top ten run from £16.00 (St-Rémy VSOP French Brandy 70cl) to £29.75 (Asbach Uralt Weinbrand, 70Cl), with a median of £21.00.
Movement: new in the top ten: St-Rémy VSOP French Brandy 70cl at 3, Vecchia Romagna Etichetta Nera, 70cl bottle, 38 ABV at 8, Asbach Uralt Weinbrand, 70Cl at 10; Metaxa 12 Stars Greek Amber Spirit, 70cl is the sharpest faller, down 2.
Formats and sellers: 2 of the 10 entries are litre bottles and 6 are 70cl, so this is a 70cl table. The most contested listing is Metaxa 7 Stars, The Original Greek Spirit, 70 cl with 12 sellers competing for the buy box, while 5 listings have a single seller, which usually means own-label or an exclusive supply arrangement. The marketplace's own label holds 1 slot in this table.
Gin
Top 10 of 52 listings tracked| # | Move | Listing | Sales index | Price | Sellers |
|---|---|---|---|---|---|
| 1 | ▲ 1 | Gordon'sGordon’s Special Dry London Gin · 37.5% vol · 1L · Award-Winning | 100 | £18.50 | 9 |
| 2 | ▲ 1 | TanquerayLondon Dry Gin · 41.3% vol, 1L | 80 | £20.00 | 6 |
| 3 | ▲ 7 | Whitley NeillLondon Dry Gin · 41.3% · 1L · (packaging may vary) | 60 | £20.00 | 1 |
| 4 | ▲ 4 | Bombay SapphireLondon Dry Gin, 10 Botanicals, 40%ABV, 100cl | 50 | £22.00 | 5 |
| 5 | ▼ 4 | by AmazonLondon Dry Gin · 37.5% ABV · 1L · Award-Winning | 30 | £17.49 | 1 |
| 6 | NEW | Whitley NeillRhubarb & Ginger Gin 70cl | 20 | £19.95 | 12 |
| 7 | NEW | J.J. WhitleyJ.J Whitley London Dry Gin 1L | 20 | £18.50 | 1 |
| 8 | NEW | TanquerayNo. TEN Gin. Award-Winning. Distilled 4 Times. 47.3% vol.… | 20 | £27.48 | 7 |
| 9 | NEW | PlymouthOriginal Botanical Dry Gin, 41.2% ABV, 70cl | 20 | £20.65 | 9 |
| 10 | ▼ 4 | Gordon'sPremium Pink Distilled Gin · 35% vol, 1L | 10 | £21.50 | 5 |
Gordon's Gordon’s Special Dry London Gin · 37.5% vol · 1L · Award-Winning leads gin this week at £18.50, with 9 sellers on the listing. The top three take 59% of the units in the top ten, a middling concentration for a spirits table. Prices in the top ten run from £17.49 (by Amazon London Dry Gin · 37.5% ABV · 1L · Award-Winning) to £27.48 (Tanqueray No. TEN Gin. Award-Winning. Distilled 4 Times. 47.3% vol.…), with a median of £20.00.
Movement: the biggest climber is Whitley Neill London Dry Gin · 41.3% · 1L · (packaging may vary), up 7 places on its 90-day form; new in the top ten: Whitley Neill Rhubarb & Ginger Gin 70cl at 6, J.J. Whitley J.J Whitley London Dry Gin 1L at 7, Tanqueray No. TEN Gin. Award-Winning. Distilled 4 Times. 47.3% vol.… at 8, Plymouth Original Botanical Dry Gin, 41.2% ABV, 70cl at 9; by Amazon London Dry Gin · 37.5% ABV · 1L · Award-Winning is the sharpest faller, down 4.
Formats and sellers: 7 of the 10 entries are litre bottles and 2 are 70cl, so the litre format is doing the volume work here. The most contested listing is Whitley Neill Rhubarb & Ginger Gin 70cl with 12 sellers competing for the buy box, while 3 listings have a single seller, which usually means own-label or an exclusive supply arrangement. The marketplace's own label holds 1 slot in this table.
Liqueurs
Top 10 of 50 listings tracked| # | Move | Listing | Sales index | Price | Sellers |
|---|---|---|---|---|---|
| 1 | ▬ | BaileysOriginal Irish Cream Liqueur · 17%, 1L | 100 | £13.00 | 11 |
| 2 | ▬ | Southern Comfort®Southern Comfort Original Whiskey Liqueur, 1l, 35% ABV, Gift Idea | 12 | £17.50 | 7 |
| 3 | ▲ 2 | SARTIRosa · Premium Fruit Liqueur from Italy - Perfect as a Spritz… | 5 | £16.59 | 2 |
| 4 | ▬ | DisaronnoOriginale Italian Amaretto Liqueur · 1 Litre · 28% ABV | 3 | £23.00 | 6 |
| 5 | NEW | Tia MariaCoffee Liqueur · 1L · 20% ABV | 3 | £17.00 | 5 |
| 6 | NEW | Baileysx Terry’s Chocolate Orange Irish, 50cl | 3 | £11.00 | 10 |
| 7 | NEW | KAHLÚAKahlua Coffee Liqueur - 700ml | 3 | £12.00 | 17 |
| 8 | NEW | AmarulaOriginal Marula Fruit & Cream Liqueur 70cl | 3 | £13.00 | 9 |
| 9 | NEW | SourzCherry Liqueur, 15% ABV - 70cl | 3 | £8.00 | 11 |
| 10 | NEW | DisaronnoOriginale Italian Amaretto Liqueur · 70cl · 28% ABV | 2 | £21.99 | 19 |
Baileys Original Irish Cream Liqueur · 17%, 1L leads liqueurs this week at £13.00, with 11 sellers on the listing. The top three take 84% of the units in the top ten, which makes this a category decided at the very top. Prices in the top ten run from £8.00 (Sourz Cherry Liqueur, 15% ABV - 70cl) to £23.00 (Disaronno Originale Italian Amaretto Liqueur · 1 Litre · 28% ABV), with a median of £14.79.
Movement: new in the top ten: Tia Maria Coffee Liqueur · 1L · 20% ABV at 5, Baileys x Terry’s Chocolate Orange Irish, 50cl at 6, KAHLÚA Kahlua Coffee Liqueur - 700ml at 7, Amarula Original Marula Fruit & Cream Liqueur 70cl at 8, Sourz Cherry Liqueur, 15% ABV - 70cl at 9, Disaronno Originale Italian Amaretto Liqueur · 70cl · 28% ABV at 10.
Formats and sellers: 4 of the 10 entries are litre bottles and 4 are 70cl. The most contested listing is Disaronno Originale Italian Amaretto Liqueur · 70cl · 28% ABV with 19 sellers competing for the buy box, while every listing has more than one seller.
Rum
Top 10 of 50 listings tracked| # | Move | Listing | Sales index | Price | Sellers |
|---|---|---|---|---|---|
| 1 | ▲ 1 | Captain MorganOriginal Spiced Gold · 35% vol, 1L | 100 | £18.50 | 1 |
| 2 | ▲ 1 | BacardiCarta Blanca Superior White Rum, Great for Mixing, 37.5%ABV | 86 | £19.37 | 6 |
| 3 | NEW | The KrakenKraken Dark Caramel & Cornish Sea Salt, 70cl | 57 | £21.00 | 7 |
| 4 | ▲ 5 | The KrakenKraken Black Cherry & Madagascan Vanilla, 70cl | 43 | £21.00 | 14 |
| 5 | NEW | DEAD MAN'S FINGERSGolden Spiced Rum · 1L · 32% | 43 | £17.50 | 2 |
| 6 | ▲ 1 | The KrakenKraken Black Spiced Rum 40% ABV 1L · Rich Vanilla, Cinnamon | 29 | £29.00 | 6 |
| 7 | ▲ 3 | MOUNT GAYEclipse Barbados Golden Rum 70cl | 29 | £18.38 | 12 |
| 8 | NEW | DEAD MAN'S FINGERSSpiced Rum, 70cl (Packaging may vary) | 29 | £17.25 | 14 |
| 9 | NEW | The KrakenKraken Roast Coffee Black Spiced Rum 40%, 70cl | 29 | £26.95 | 12 |
| 10 | ▼ 5 | The KrakenKraken Black Spiced Rum 40% ABV 70cl · Rich Vanilla, Cinnamon | 14 | £21.00 | 17 |
Captain Morgan Original Spiced Gold · 35% vol, 1L leads rum this week at £18.50, with 1 seller on the listing. The top three take 53% of the units in the top ten, a middling concentration for a spirits table. Prices in the top ten run from £17.25 (DEAD MAN'S FINGERS Spiced Rum, 70cl (Packaging may vary)) to £29.00 (The Kraken Kraken Black Spiced Rum 40% ABV 1L · Rich Vanilla, Cinnamon), with a median of £20.19.
Movement: the biggest climber is The Kraken Kraken Black Cherry & Madagascan Vanilla, 70cl, up 5 places on its 90-day form; new in the top ten: The Kraken Kraken Dark Caramel & Cornish Sea Salt, 70cl at 3, DEAD MAN'S FINGERS Golden Spiced Rum · 1L · 32% at 5, DEAD MAN'S FINGERS Spiced Rum, 70cl (Packaging may vary) at 8, The Kraken Kraken Roast Coffee Black Spiced Rum 40%, 70cl at 9; The Kraken Kraken Black Spiced Rum 40% ABV 70cl · Rich Vanilla, Cinnamon is the sharpest faller, down 5.
Formats and sellers: 3 of the 10 entries are litre bottles and 6 are 70cl, so this is a 70cl table. The most contested listing is The Kraken Kraken Black Spiced Rum 40% ABV 70cl · Rich Vanilla, Cinnamon with 17 sellers competing for the buy box, while 1 listing has a single seller, which usually means own-label or an exclusive supply arrangement.
Tequila
Top 10 of 50 listings tracked| # | Move | Listing | Sales index | Price | Sellers |
|---|---|---|---|---|---|
| 1 | ▬ | OlmecaAltos Plata Tequila, 100% Blue Weber Agave, 38% ABV, 70cl | 100 | £22.50 | 6 |
| 2 | ▬ | El JimadorBlanco Tequila 700 mL 76 Proof | 33 | £20.50 | 11 |
| 3 | ▲ 1 | PatrónPATRON Silver Premium Tequila, 100% Weber Blue Agave, 40%ABV, 70cl | 20 | £39.00 | 23 |
| 4 | ▲ 1 | CasamigosBlanco Tequila · 40% vol · 70cl | 20 | £32.99 | 13 |
| 5 | ▲ 2 | Jose CuervoEspecial Reposado Tequila, 70cl | 13 | £20.00 | 18 |
| 6 | ▲ 4 | El JimadorReposado Tequila 100% Blue, 70 cl | 10 | £21.25 | 12 |
| 7 | ▲ 1 | OlmecaAltos Reposado Tequila, 100% Blue Weber Agave, 38% ABV, 70cl | 10 | £23.00 | 8 |
| 8 | NEW | Don JulioReposado Tequila · 38% vol · 70cl | 10 | £44.90 | 13 |
| 9 | ▬ | CasamigosReposado Tequila · 40% vol · 70cl | 10 | £46.38 | 15 |
| 10 | NEW | 1800Silver Tequila 38% ABV 70cl · 100% Blue Agave | 10 | £28.00 | 11 |
Olmeca Altos Plata Tequila, 100% Blue Weber Agave, 38% ABV, 70cl leads tequila this week at £22.50, with 6 sellers on the listing. The top three take 65% of the units in the top ten, which makes this a category decided at the very top. Prices in the top ten run from £20.00 (Jose Cuervo Especial Reposado Tequila, 70cl) to £46.38 (Casamigos Reposado Tequila · 40% vol · 70cl), with a median of £25.50.
Movement: the biggest climber is El Jimador Reposado Tequila 100% Blue, 70 cl, up 4 places on its 90-day form; new in the top ten: Don Julio Reposado Tequila · 38% vol · 70cl at 8, 1800 Silver Tequila 38% ABV 70cl · 100% Blue Agave at 10.
Formats and sellers: none of the 10 entries are litre bottles and all 10 are 70cl, so this is a 70cl table. The most contested listing is Patrón PATRON Silver Premium Tequila, 100% Weber Blue Agave, 40%ABV, 70cl with 23 sellers competing for the buy box, while every listing has more than one seller.
Vodka
Top 10 of 50 listings tracked| # | Move | Listing | Sales index | Price | Sellers |
|---|---|---|---|---|---|
| 1 | ▬ | SmirnoffNo. 21 Vodka · 37.5% vol · 1L · Triple Distilled & 10 x… | 100 | £25.00 | 13 |
| 2 | ▬ | by AmazonVodka · 37.5% ABV · 1L · Triple Distilled in the UK | 30 | £17.49 | 1 |
| 3 | ▲ 2 | AbsolutOriginal 1L, 40% ABV, Award-Winning Swedish Vodka | 30 | £20.00 | 5 |
| 4 | ▼ 1 | FrisFRÏS Vodka, 1l, 37.5% ABV, Scandinavian Craft Vodka, Gift Idea | 25 | £18.00 | 1 |
| 5 | ▲ 5 | Grey GoosePremium French Vodka, 40%ABV, 70cl | 20 | £31.95 | 26 |
| 6 | ▬ | ŻubrówkaBiała Vodka 1L 37.5% ABV Crafted for Clean Crisp Serves | 10 | £19.00 | 3 |
| 7 | NEW | CirocCîroc Premium Vodka · 40% vol · 70cl | 5 | £29.50 | 14 |
| 8 | ▼ 1 | AbsolutVanilia 70cl, 38% ABV, Vanilla Flavoured Swedish Vodka | 5 | £18.50 | 10 |
| 9 | ▼ 1 | AbsolutRaspberri Flavoured Vodka, 70cL | 5 | £19.50 | 1 |
| 10 | NEW | AbsolutVanilia 1L, 38% ABV, Vanilla Flavoured Swedish Vodka | 5 | £23.00 | 1 |
Smirnoff No. 21 Vodka · 37.5% vol · 1L · Triple Distilled & 10 x… leads vodka this week at £25.00, with 13 sellers on the listing. The top three take 68% of the units in the top ten, which makes this a category decided at the very top. Prices in the top ten run from £17.49 (by Amazon Vodka · 37.5% ABV · 1L · Triple Distilled in the UK) to £31.95 (Grey Goose Premium French Vodka, 40%ABV, 70cl), with a median of £19.75.
Movement: the biggest climber is Grey Goose Premium French Vodka, 40%ABV, 70cl, up 5 places on its 90-day form; new in the top ten: Ciroc Cîroc Premium Vodka · 40% vol · 70cl at 7, Absolut Vanilia 1L, 38% ABV, Vanilla Flavoured Swedish Vodka at 10.
Formats and sellers: 6 of the 10 entries are litre bottles and 4 are 70cl, so the litre format is doing the volume work here. The most contested listing is Grey Goose Premium French Vodka, 40%ABV, 70cl with 26 sellers competing for the buy box, while 4 listings have a single seller, which usually means own-label or an exclusive supply arrangement. The marketplace's own label holds 1 slot in this table.
Whisky
Top 10 of 46 listings tracked| # | Move | Listing | Sales index | Price | Sellers |
|---|---|---|---|---|---|
| 1 | NEW | JACKDANIEL'SJack Daniel's Gentleman Jack Tennessee Whiskey 70cl | 100 | £22.00 | 20 |
| 2 | ▬ | BELL'SOriginal Blended Scotch Whisky · 40% vol · 1L | 80 | £18.50 | 5 |
| 3 | ▲ 4 | Whyte & MackayBlended Scotch Whisky 1L | 70 | £19.75 | 5 |
| 4 | ▲ 4 | JACKDANIEL'SJack Daniel's Old No. 7 Tennessee Whiskey 1L 80 Proof | 70 | £25.00 | 17 |
| 5 | NEW | CardhuGold Reserve Single Malt Scotch Whisky · 40% vol · 70cl | 70 | £27.00 | 10 |
| 6 | NEW | JuraAmerican Bourbon Cask Single Malt Scotch Whisky 70cl | 60 | £23.00 | 8 |
| 7 | ▼ 1 | The Famous GrouseFinest · Scotch · Blended Whisky | 60 | £20.50 | 9 |
| 8 | NEW | TaliskerSkye Single Malt Scotch Whisky · 45.8% vol · 70cl | 60 | £28.00 | 7 |
| 9 | ▼ 8 | by AmazonBlended Scotch Whisky 'Special Reserve' · 40% ABV · 1L | 40 | £18.75 | 1 |
| 10 | NEW | LaphroaigOak Select · Scotch · Islay · Single Malt Peated Whisky | 40 | £23.00 | 11 |
JACKDANIEL'S Jack Daniel's Gentleman Jack Tennessee Whiskey 70cl leads whisky this week at £22.00, with 20 sellers on the listing. The top three take 38% of the units in the top ten, so the table is reasonably open below the leader. Prices in the top ten run from £18.50 (BELL'S Original Blended Scotch Whisky · 40% vol · 1L) to £28.00 (Talisker Skye Single Malt Scotch Whisky · 45.8% vol · 70cl), with a median of £22.50.
Movement: the biggest climber is Whyte & Mackay Blended Scotch Whisky 1L, up 4 places on its 90-day form; new in the top ten: JACKDANIEL'S Jack Daniel's Gentleman Jack Tennessee Whiskey 70cl at 1, Cardhu Gold Reserve Single Malt Scotch Whisky · 40% vol · 70cl at 5, Jura American Bourbon Cask Single Malt Scotch Whisky 70cl at 6, Talisker Skye Single Malt Scotch Whisky · 45.8% vol · 70cl at 8, Laphroaig Oak Select · Scotch · Islay · Single Malt Peated Whisky at 10; by Amazon Blended Scotch Whisky 'Special Reserve' · 40% ABV · 1L is the sharpest faller, down 8.
Formats and sellers: 4 of the 10 entries are litre bottles and 4 are 70cl. The most contested listing is JACKDANIEL'S Jack Daniel's Gentleman Jack Tennessee Whiskey 70cl with 20 sellers competing for the buy box, while 1 listing has a single seller, which usually means own-label or an exclusive supply arrangement. The marketplace's own label holds 1 slot in this table.
What this means for a brand
- Pick the format for the job. A litre at a mainstream price wins volume; a 70cl at £25 to £33 wins the gifting and single-malt tables. Few brands do both from one SKU.
- Price to the table, not the category. The median top-ten price is the real benchmark. A gin at £35 is not competing with Gordon's; it is competing with Tanqueray No. TEN for the premium slots.
- Watch the sellers column. Listings with twenty sellers have no price discipline. Supplying as first-party stock, or holding the buy box with one well-stocked seller, is what keeps a listing's price where you set it.
- Climb on seasonality. The whisky climbers started moving in late August, weeks before anyone searches for Christmas gifts. Stock and promotions should be planned off these curves, which we publish in the shelf in numbers.
- Own-label is the floor. In every category the marketplace's own bottle sits a pound or two under the leader. Price above it with a reason, not below it.
How the leaderboard is built
Shelfdrop Intelligence combines three feeds: a weekly scan of the drinks listings our brand finder tracks on each marketplace (sales rank, estimated monthly units, buy box holder, offer count, stock history), category leaderboards and weekly search volumes, and our own price-tracking of the listings we sell against, which has logged more than 420,000 offers since April 2026. Monthly unit figures are estimates and rounded. We never publish a client's own numbers. Figures are for the listings in our scans, not the whole category, so treat them as a large sample rather than a census.
Categories are assigned from listing titles, so a cask-finish Scotch stays in whisky and a cream liqueur stays in liqueurs. Monthly units are estimates rounded to the nearest band by the data provider, which is why ties are common; ties are broken by current sales rank. Movement is measured against each listing's 90-day average rank rather than last week's table, so a listing that has been steadily climbing for two months shows as a climber even if it held the same slot last week. We will switch to week-on-week movement once the table has run for a month.