01Freight
Shipping from origin
Sea or air freight, insurance and UK haulage, booked and paid for by us from the moment stock is loaded.
Import & distribution
Your importer, distributor and online team in the UK.
We're UK importer and distributor for a portfolio of brands from around the world. We take care of the whole route to market: getting stock here, getting it through customs and duty, and getting it sold direct to drinkers.
From the port of loading to the customer
What we take on.
Once your stock is loaded at origin, it's our job. One partner, one set of numbers, no hand-offs between agents.
02Customs
Importer of record
We clear customs, check every document and use proof-of-origin paperwork to claim preferential tariffs where trade deals allow.
03Bond
Duty‑suspended storage
Stock lands in a UK bonded warehouse. Duty is only paid as bottles leave bond for UK customers.
04Sales
Sold across the UK
Amazon, online retail and your own UK web store, plus bars, restaurants and independents supplied from duty-paid trade warehousing. All from the same stock.
05Reporting
Everything visible
Live sales and stock in our portal, monthly bond reports, and a clear reconciliation every month.
Launching in the UK
A launch, not just a listing.
Arriving in a new market is a moment. The launch runs on infrastructure that's already live, so the first shipment lands into demand, not silence.
Pre-sale launches
Open UK pre-orders before stock lands, so the first shipment arrives with demand already behind it.
Tastings and launch events
London launch events and cellar tastings for buyers, press and tastemakers.
Your web store, run properly
We can run your UK store with you as the licensed seller: age checks, delivery, returns, and customer service that replies within a day.
Protected on Amazon
With Brand Registry access we list your range, look after the content and remove unauthorised sellers.
Placements across our group
Features, newsletters and fast London delivery through House of Decant, the Decant Group's own drinks store.
Launch, on rails
Pre-orders, your UK store, listings and trade supply all run through the same system from day one, with the marketing plan agreed up front.
How deals work
Exclusive, built around a launch.
We agree a buy price per bottle and buy your stock at that price. Everything from the port of loading to the drinker is handled by us, and the services, launch plan and marketing budget are agreed with you up front.
We usually start with a defined launch period and review it together before agreeing a longer-term appointment. That way both sides commit based on real results, not projections.
Into the EU
The same rails, across the mainland.
Stock moves under bond from the UK to our Netherlands hub, then to a bonded warehouse in each market. Excise and VAT are paid there, and the bottle is released to the retailer or the customer. Your brand sells in-market, cleared and compliant, from one stock pool.
How a bottle moves
Your stockReceived into bond in the UK
Under bond, UKDuty suspended while it sits
Netherlands hubMoved under bond to the mainland
In-country bondOn to a bonded warehouse in each market
Duty paid, releasedExcise and VAT settled there, then released
Retailer or customerDelivered cleared, compliant and in-market
Import FAQs
Before you ship.
How do we get paid when you import our brand?
We agree a buy price per bottle and buy your stock at that price. Services and launch budgets are agreed up front and itemised in the portal.
Where can you import from?
Anywhere the product can be legally shipped and sold in the UK. We work with producers in the Americas, the Caribbean and Europe.
Can stock in the UK be sold to EU customers?
Yes. Stock leaves UK bond duty-suspended, moves to our Netherlands hub and on to a bonded warehouse in each market. Excise and VAT are paid there, at that market's rates, and the bottle is released to the retailer or the customer.
What do you need from us to get started?
Product specifications, UK-compliant labels (check yours first with our label checker), pallet and case details, and your plans for the UK. We'll come back with a launch plan and proposed terms.
Planning a UK launch?
Tell us about your brand, where it's made and where you'd like to see it sold.