01
Who sells where
Online channels, rapid delivery and brand stores on our side. Trade on yours. Grey areas such as online specialists get a decision, not an assumption.
For distributors
Keep the shelves. Add the screens.
You already have the portfolio, the reps and the trade relationships. We run the online side for you: marketplaces, online grocery, rapid delivery and your brands' own stores, from one stock pool, with every order in one portal.
Why it works
Two different jobs. One portfolio.
Getting a bottle onto a back bar is a relationships business. Getting it into an online basket is an infrastructure business. Few teams are built for both, and they don't need to be.
You keep
The trade
Bars, restaurants, independents and the reps who know them. Your accounts, your relationships, your margin.
We take on
The screens
Marketplace vendor and seller accounts, online grocery, specialist retailers, rapid delivery and brand web stores. Listings, content, advertising, delivery and customer service.
Together
The data
What sells online, where, at what price and when. Shared back to you and your brands, so the on-trade pitch gets sharper and the online listing converts better.
How we avoid stepping on toes
Lines drawn before we start.
Two routes to market only cause trouble when nobody has agreed where each one ends.
02
Pricing that holds
Nothing annoys a trade customer like finding the same bottle cheaper online. Promotions are planned together so neither route surprises the other.
03
Stock that flows
One stock pool under bond for every online channel, replenished on a schedule we agree with you.
04
Everything visible
Orders, sales, stock and costs in the portal as they happen, for you and for the brands you represent.
Commercials
Simple, and agreed with you.
We work the same way we do with brands: a buy price per bottle, with services, advertising and promotional budgets agreed up front and every cost itemised in the portal. How that sits alongside your existing agreements with each brand is something we work through with you before anything goes live.
If you'd like to see what your portfolio could do online, talk to us and we'll come back with a channel plan for it.
Got a portfolio that should be selling online?
Tell us about it, and we'll come back with a channel plan and the numbers behind it.