UK leads Europe with £8.5B in Spirits Bought for Home Annually.
Shelfdrop Supplies Them.

Shelfdrop supplies the leading online grocery retailers and quick commerce platforms — connecting spirit brands to millions of active monthly shoppers

Based in Central London, we operate end-to-end distribution built for the digital era: bonded storage, age-verified delivery, and flexible fulfilment from pallets to single bottles.

Suppliers

Introducing Shelfdrop

Shelfdrop™ is the infrastructure behind some of the UK’s most exciting beverage brands.

"Spirit brands are still operating within an outdated distribution model, built for shelves, not screens - one that has never been designed for utilising data, direct relationships, or the speed of eCommerce."

Your Brand. Your Data. Our Infrastructure.

Introducing Shelfdrop

Your Margin, Unfiltered.

We built Shelfdrop because we believe brands deserve another route to spirit distribution.

Our D2C-first approach builds a stronger foundation for brands: faster sell-outs, faster payments, recurring revenue, higher customer lifetime value, and brand loyalty.

Our mission is to empower brands to scale profitably while retaining better cash flow, pricing control and customer data.

Shelfdrop removes legal, licensing, and logistical barriers that prevents brands from selling directly to millions of online grocery consumers.

Customer Acquisition Intelligence:

Traditional models give you aggregated volume data; we give you shopper identity. Shelfdrop delivers live, granular purchase insights essential for cultivating community and creating exclusive offers. Use this precision data to drive pricing, perfect demand forecasting, and strategically manage your new product development.

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Precise Customer Profiling

Our model uses live sales data to guide pricing, inventory, and marketing decisions — giving brands a competitive edge traditional distributors can’t match.
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£50m

Group Revenue

100+

Partner Brands

£100m

Under Management

( ABOUT US )

Modern distribution from the heart of London

Shelfdrop is powered by the Decant Group - a first-in-class drinks ecosystem that has traded over £100 million across five integrated houses: Decant Index, the UK's leading wine and spirits investment marketplace with 50,000+ members. House of Decant, a curated ecommerce and lifestyle platform. Decant Bond, privately owned bonded warehousing. Decant Ventures, investing in and incubating the next generation of drinks brands. And Shelfdrop, the e-commerce distribution engine behind our brands and partners.

About Us